Customer Loyalty Programs Go Green! Digitisation to the Max!
Customer Loyalty Programs module include following products: -
Membership Management
Discount Offers Management
Knowledge Contests Management
Social Media Contests Management
Loyalty Reward Campaigns Management
Promotional Campaigns
MEMBERSHIP MANAGEMENT SYSTEM
Record & Manage Loyal Customers. Reward them and Grow Your Business.
Loyalty programs are structured marketing strategies designed by organizations to encourage customers to continue to shop at or use the
services of businesses associated with each program. Many such programs exist covering most types of business, each one having varying
features and rewards schemes. By presenting such a card, purchasers typically earn the right either to a discount on the current purchase,
or to an allotment of points that they can use for future purchases.
Application forms for cards usually entail agreements by the store concerning customer privacy, typically non-disclosure (by the store) of
non-aggregate data about customers. The store uses aggregate data internally (and sometimes externally) as part of its marketing research.
Business-to-Business loyalty programs reward businesses for their purchase of goods and services from suppliers.
Tesarrow integrates Membership Management System that facilitates record keeping and management of Loyalty members.
DISCOUNT OFFERS MANAGEMENT SYSTEM
Reward Loyal Customer with Discounts. Improve Sales. Grow Revenue
Pricing strategy is an important element of a product marketing campaign. More than any other element, pricing
strategy directly impacts the amount of profit that businesses make. A discount pricing strategy is useful for driving
traffic and sales short term.
A businesses develop pricing strategy for a products after performing a marketing analysis, and use discount pricing to
sell low-priced products in high quantities. With this strategy, it is important to cut costs and stay competitive.
It is normal to offer quantity discounts to customers who purchase in large quantities. These discounts can be cumulative,
such as discounts given to customers who place multiple small orders or loyalty cards that give a free item after a certain
number are purchased. These discounts reward customer loyalty.
Discounts to reward volume customers, repeat customers and employees build customer loyalty.
Tesarrow integrates Discount Offers Management System that allows to carry out discounts related activities like creation &
management of Discount offer campaigns, Generation and distribution of discount Codes, Maintaining Coupon consumption status &
lot more.
The system contains following major functions: -
Deal Offer Campaign Management
Deal Coupons Management
Campaign Analysis & Reporting
Other Features Include:
- Mobile APP for Customers for Discounts Offers & Redemption
- Integrated Communication Channels
- Integrated in dashboard
- Advanced Analytics
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KNOWLEDGE CONTESTS MANAGEMENT
Engage Your Customers. Get them Play Skill/Knowledge Contests. Promote Your Products.
Increase engagement with your customers by running knowledge contests, reward them for good knowledge. Businesses run contests to
indirectly promote their products.
With Tesarrow Knowledge Contest platform, you would be able to create and manage knowledge contests with ease, see through progress and results.
This software gives you flexibility to create & manage Contests of any type. Communication channels include Text/SMS, Voice or through
Mobile-App.
The system contains following major functions: -
Flexibility to define Question levels, categories, shuffling, frequency
Flexibility to choose Winner Logics, Winner Frequency
Flexibility to choose communication Channels
Cross communication Channels Syncing
Other Features Include:
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SOCIAL MEDIA CONTESTS MANAGEMENT
Engage Customers on Social Media. Get them Play Skill/Knowledge Contests. Promote Your Products.
Increase engagement with your customers by running story contests, including Video, Photos etc, and drive traffic to your product site. Encourage users to vote up /down your contest entries and promote your products indirectly. Good customer feedback could be promoted at your product page for others to see.
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LOYALTY REWARDS CAMPAIGN MANAGEMENT SYSTEM
Create & Manage Reward Campaigns. Reward Your customers for Loyalty.
A loyalty program is a rewards program offered by a companies to customers who frequently make purchases.
Through loyalty programs, companies may give a customer free merchandise, rewards, coupons, or even advance released products.
Companies need to convey enough additional value in their programs to keep customers coming back.
The marketers need to look beyond convoluted rewards systems and offer actual value to customers using their loyalty program.
An efficient software system that caters to the above need can play an important role establishing the Rewards Setup and execute it
properly. Tesarrow integrates within main dashboard a loyalty module that could ease out the entire process.
The system contains following major functions: -
Flexibility to define Loyalty Reward Campaign Region wise
Flexibility with Reward Points System, Boundry Points
Segmentation on Customer category, class, coupon category
Flexibility to choose communication Channels, with Event notification
Cross communication Channels Syncing
Multi-channel Coupon Submission & Redemption
Other Features Include:
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PROMOTIONAL CAMPAIGNS
Promote Your Products Efficiently. Save Time. Boost Sales.
Sales promotion is one of the five aspects of the promotional mix. (The other 4 parts of the promotional mix are personal selling,
direct marketing, advertising and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined,
limited time to increase consumer demand, stimulate market demand or improve product availability.
Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). These includes
several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers,
or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase.
Promotional Campaigns are implemented to attract new customers, to hold present customers, to counteract competition, and to take advantage of
opportunities that are revealed by market research.
In the Loyalty Program module, we have introduced Promotional Campaign management system, wherein you would be able to create and manage all
product promotion related activities.
The system contains following major functions: -
Create & Manage Campaigns
Flexibility to select communication channels - Text / Audio / Video
Campaign Analysis & Reporting
Other Features Include:
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